The marketing field is becoming more competitive each day, so, being ahead of the competition may seem impossible, but it’s not!
By setting your goals, and choosing the right path you want to go through, you can achieve whatever. We are here to help you pick the best courses that will help you succeed and reach the goals you have set for yourself.
Here are the top 7 certificates that are for free or low cost:
1- Microsoft Advertising Certification (Free)
This program helps you make the most of your advertising budget and helps you optimize your campaigns.
This certification is great as a starter for anyone stepping into the digital world.
2- Google Analytics Individual Qualification (Free)
A highly specialized course that helps the digital marketing expert define the strengths and weaknesses of any given advertising strategy, by using Google Analytics.
You will have to pass their 90-minute exam, which will take place in a single session. In order to pass, you will need a minimum score of 80%.
*What if I fail? Then you’ll have to wait one week to do it again.
3- Google Ads Marketing Certification (Free)
Google ads tool is as important as Google analytics, so try to familiarize yourself with Google tools in order to master digital advertising.
This course will teach you how to build campaigns from scratch, understand the value proposition of digital advertising, and measure metrics for instance.
4- YouTube Certified (Free)
Video marketing is becoming more important than ever, so, understanding the tips and tricks to create the best content is crucial.
If you would like to learn how to convert your visitors into buyers, YouTube courses are absolutely recommended to teach you how to grow your channel, enhance your content, or monetize YouTube.
5- HubSpot Content Marketing Certification (Free)
If you would like to learn more about unique content creation, storytelling, blogging strategies, and content promotion. Then we recommend taking the time to check HubSpot’s 12 courses in the Content Marketing Certification.
6- SEMrush SEO Toolkit Course (Free)
If you’re curious about SEO and would like to dive deep into it and understand everything about it, we recommend this course. As it will help you handle keyword research, metric measurement, and campaign building.
7- Facebook BluePrint Marketing Certification ($150 per certificate)
If you would like to master generating traffic and conversions, then you must give Facebook BluePrint Marketing Certification a look!
There are 2 unique certifications offered by Facebook:
- Facebook Certified Planning Professional:
You must pass their exam by demonstrating you understand planning successful campaigns, know how to target the right audience and maximize your reach before you can become a Facebook Certified Planning Professional.
- Facebook Certified Buying Professional:
You need to learn how to manage pages, understand Facebook Pixel, and know-how to generate compelling Facebook Ads.