Impressions_Logo-07-removebg-preview
  • Home
  • About Us
  • Services
    • Digital Strategy & Consulting
    • Video Production
    • Digital Advertising
    • Creative & Content
    • Graphic Design
    • Activation & Community
    • Photoshoots
    • Animated Videos
  • Blog
  • Contact Us
Impressions_Logo-07-removebg-preview
Impressions_Logo-07-removebg-preview
The United Kingdom - Jordan
  • Home
  • About Us
  • Services
    • Digital Strategy & Consulting
    • Video Production
    • Digital Advertising
    • Creative & Content
    • Graphic Design
    • Activation & Community
    • Photoshoots
    • Animated Videos
  • Blog
  • Contact Us
  • العربية
Impressions_Logo-07-removebg-preview
  • Home
  • About Us
  • Services
    • Digital Strategy & Consulting
    • Video Production
    • Digital Advertising
    • Creative & Content
    • Graphic Design
    • Activation & Community
    • Photoshoots
    • Animated Videos
  • Blog
  • Contact Us
Impressions_Logo-07-removebg-preview
Impressions_Logo-07-removebg-preview
  • Home
  • About Us
  • Services
    • Digital Strategy & Consulting
    • Video Production
    • Digital Advertising
    • Creative & Content
    • Graphic Design
    • Activation & Community
    • Photoshoots
    • Animated Videos
  • Blog
  • Contact Us
  • العربية

4 Books Every Marketer Should Read

January 25, 2021
-
Posted by TEAM IMPRESSIONS
A girl engrossed in reading a book, surrounded by a stack of books.

Marketing in the digital age is dynamic and constantly changing. As a marketing professional, you should always be up to date with whatever is going on and with the latest trends and tactics to stay ahead. 

Here are 4 recommended books that you should absolutely add to your books list! Some of them are new with up to date tactics and studies, and others are older with timeless advice: 

1- Contagious: Why Things Catch On – by Jonah Berger, 2013

This book talks about the science behind word-of-mouth and how things can go viral. Six basic principles covering the main tips to become popular. Whether you’re selling consumer products, offering B2B services, or spreading ideas and initiatives, this book will definitely guide you through.

2- This Is Marketing: You Can’t Be Seen Until You Learn to See – by Seth Godin, 2018

This book talks about the importance of focusing on the needs, desires, and values of our target audience, rather than focusing on reaching as many people as possible with our messages. 

3- Building a StoryBrand: Clarify Your Message So Customers Will Listen – by Donald A. Miller, 2017

This book advises every marketer to make their customers the heroes of the story, not their own brand. It is a great guide to align your branding with your hero’s journey. 

4- Made to Stick: Why Some Ideas Survive and Others Die – by Chip Heath and Dan Heath, 2007

This book studies advertising campaigns and finds the reasons behind having some ideas stuck in our brains. This book will help you learn why you remember some things better than others, in addition to spreading your own ideas more easily and delivering them to the right people. 

Tags
Content Marketing
Digital Marketing
← PREVIOUS POST
4 طرق نفسية يمكنك استخدامها للتأثير على المستهلك
NEXT POST →
Case Study: Damamax

Related News

Other posts that you should not miss.
Diagram showing AI-powered tools used in various aspects of digital marketing, from chatbots to predictive analytics.

How AI is Transforming Digital Marketing

November 16, 2023
The Dawn of AI in Marketing Brief History of AI From chess-playing computers to Siri on our phones, Artificial Intelligence (AI) has woven itself into our daily lives.…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ
Close-up view of a notebook on a wooden table with the words

Mastering Content Marketing Strategies

July 8, 2023
Mastering Content Marketing Strategies Outline of the Article 1. Introduction 2. Understanding Content Marketing 3. Setting Clear Goals 4. Identifying Target Audience 5. Conducting Keyword Research 6. Creating…
Read More →
Posted by TEAM IMPRESSIONS
7 MIN READ
A digital image showcasing PPC performance metrics for a thriving small business.

Top PPC (Pay-Per-Click) Strategies for Small Businesses

November 19, 2023
Introduction We've all heard the saying, "You have to spend money to make money," right? In the digital advertising world, this couldn't be truer, especially with Pay-Per-Click (PPC)…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ

© 2023 Impressions. All Rights Reserved. " IMPRESSIONS " is a registered commercial name for "The Reference for Cinema and Digital Production" company in Amman, Jordan  Privacy Policy

4 Books Every Marketer Should Read - IMPRESSIONS Digital Marketing Agency