IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
IMPRESSIONS Logo
The United Kingdom - Jordan
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR

4 Books Every Marketer Should Read

January 25, 2021
-
Content Marketing, Digital Strategy, Online Advertising, Social Media Marketing
-
Posted by TEAM IMPRESSIONS
A girl engrossed in reading a book, surrounded by a stack of books.

Marketing in the digital age is dynamic and constantly changing. As a marketing professional, you should always be up to date with whatever is going on and with the latest trends and tactics to stay ahead. 

Here are 4 recommended books that you should absolutely add to your books list! Some of them are new with up to date tactics and studies, and others are older with timeless advice: 

1- Contagious: Why Things Catch On – by Jonah Berger, 2013

This book talks about the science behind word-of-mouth and how things can go viral. Six basic principles covering the main tips to become popular. Whether you’re selling consumer products, offering B2B services, or spreading ideas and initiatives, this book will definitely guide you through.

2- This Is Marketing: You Can’t Be Seen Until You Learn to See – by Seth Godin, 2018

This book talks about the importance of focusing on the needs, desires, and values of our target audience, rather than focusing on reaching as many people as possible with our messages. 

3- Building a StoryBrand: Clarify Your Message So Customers Will Listen – by Donald A. Miller, 2017

This book advises every marketer to make their customers the heroes of the story, not their own brand. It is a great guide to align your branding with your hero’s journey. 

4- Made to Stick: Why Some Ideas Survive and Others Die – by Chip Heath and Dan Heath, 2007

This book studies advertising campaigns and finds the reasons behind having some ideas stuck in our brains. This book will help you learn why you remember some things better than others, in addition to spreading your own ideas more easily and delivering them to the right people. 

Tags
Content Marketing
Digital Marketing
← PREVIOUS POST
4 طرق نفسية يمكنك استخدامها للتأثير على المستهلك
NEXT POST →
Case Study: Damamax

Related News

Other posts that you should not miss.
Collage of futuristic video marketing tools including interactive video interfaces, AR goggles, and AI analytics charts.

The Future of Video Marketing: Trends and Predictions

October 29, 2023
-
Content Marketing, Digital Marketing, Digital Strategy, Video Marketing
It's impossible to deny the magnetic pull videos have on us. Ever found yourself going down the YouTube rabbit hole at 2 AM? That's the power of video…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ
A digital chain linking blockchain technology and digital marketing symbols, showcasing their growing interconnection.

How Blockchain is Influencing Digital Marketing

December 16, 2023
-
AI and Digital Marketing, Analytics and Reporting, Content Marketing, Digital Marketing, Digital Strategy, Social Media Marketing, Video Marketing
How Blockchain is Influencing Digital Marketing Blockchain and digital marketing might appear as strange bedfellows at first. But did you ever think that peanut butter would mesh so…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ
6 Social Media Trends to Improve your Strategy

6 Social Media Trends to Improve your Strategy

May 21, 2019
-
Digital Strategy, Online Advertising, Social Media Marketing
Social media has exploded the internet space and businesses realize the amazing potential to attract more customers. The social space multiplied rapidly because it gave internet users a…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ

© 2023 Impressions. All Rights Reserved. " IMPRESSIONS " is a registered commercial name for "The Reference for Cinema and Digital Production" company in Amman, Jordan  Privacy Policy

4 Books Every Marketer Should Read - IMPRESSIONS Digital Marketing Agency