As we are about to say “goodbye” to 2019, we’re going to welcome a new year which will bring new trends, that will play a vital partfor businesses in terms of social media and digital marketing. With plenty of new trends and tools out every day, from viral videos to big campaigns, how is it possible to be up-to-date with what’s going on? That’s why we are here, to share with you the top trends you should expect in 2020?
Number 1: Short duration content (Ephemeral Content)
It’s the type of content that is available only for a short duration and disappears afterwards, such as Instagram and Snapchat stories.
This type of content will keep on gaining popularity due to people’s changing the way they consume content, according to a report from Hootsuite, 64% of marketers and individuals have already used and using stories on popular social media platforms.
And another study suggests that brands post a story once in four days, again, proving the point that these are getting more and more popular.
Number 2: New social media platforms are gaining popularity.
We know that the top leading social media platforms are Facebook and Instagram, but new social media platforms are on the rise, such as tik tok are gaining popularity especially with Gen Z.
Marketers usually find it hard to go for a leap of faith and start advertising their brands on these platforms due to the type of content posted and the audience.
Number 3: Influencers are targeted on this one.
Instagram will begin to roll out it’s newest update that will remove likes from everyone across the globe, which will make it hard for influencer marketers and influencers themselves, but it will open new doors to new type of content to raise engagement rates.
Number 4: Social media E-commerce will continue to expand.
Who else shops on line on Instagram shops? It’s easy, within reach and you don’t even have to take a walk to the nearest store, and the following years, people are going to get lazy, because everything is within reach, in the following years you will see more online shops available and in most of the countries.
Number 5: Video content will continue to dominate the social media feeds
As it is one of the most engaging forms of content and will soon dominate the social media a clear winner over all other types of content. And according to a new study by Cisco, video content will have a share of 82% of all online content.