IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
IMPRESSIONS Logo
The United Kingdom - Jordan
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR
IMPRESSIONS Logo
IMPRESSIONS Logo
  • HOME
  • ABOUT US
  • SERVICES
  • OUR WORK
  • BLOG
  • CONTACT US
  • VIRTUAL TOUR

Color Psychology in Marketing

March 8, 2021
-
Social Media
-
Posted by TEAM IMPRESSIONS

Color has a great impact on the mind of the consumer, it can play a vital role in affecting their emotions and feelings towards your brand. Color can help you deliver the message that you want the audience to receive, and make them do what you actually want them to do. 

Here are the basic colors used by brands and their meanings: 

  • Green: Peaceful, Growth, Health

Green is instructional, adventurous, ecological, and calming. It is associated with wealth and it is the easiest color for the eye to process. It is used to relax in stores, good for science, government & HR. 

  • Blue: Trust, Strength, Dependable

Blue is clean, calming, focused, and professional. Blue creates a sensation of trust and security. It is often seen in banks, legal, and corporate businesses. 

  • Purple: Wise, Creative, Imaginative 

Purple is used to calm and soothe, it is usually used in beauty and anti-aging products. 

  • Black: Credible, Powerful, Professional

Black is powerful and sleek. It is usually used in marketing luxury products and brands. Black is definite, precise, strong, and direct. 

  • Red: Bold, Youthful, Excitement

Red gives energy, Increases the heart rate, and creates urgency. Red is often seen in clearance sales. 

  • Orange: Confidence, Cheerful, Friendly

Orange creates a call to action; subscribe, buy or sell. Sometimes it can be seen as aggressive, so be careful where to use it. 

  • Yellow: Optimism, Clarity, Warmth

Yellow is often used to grab attention of window shoppers. 

  • Grey: Balance, Neutral, Calm

Grey is seen as practical, timeless and solid. It is seen as conservative, and gives the feeling of security & reliability. 

Before choosing your colors, consider your audience and what they like, but most importantly consider your goals, what message you want to deliver through your color, and what action you want the audience to take. 

← PREVIOUS POST
كيف يمكن أن يساعد (الستوري) العلامة التجارية الخاصة بك ؟
NEXT POST →
4 طرق نفسية يمكنك استخدامها للتأثير على المستهلك

Related News

Other posts that you should not miss.

Top 7 Free or low-cost Marketing Certificates

October 28, 2020
-
Social Media
The marketing field is becoming more competitive each day, so, being ahead of the competition may seem impossible, but it’s not!    By setting your goals, and choosing…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ

6 Social Media Content Writing Tips

July 14, 2020
-
Social Media
Due to the ongoing changes that occur on different social media platforms nowadays, it’s becoming increasingly harder to generate engagement with your social media posts. Therefore, by applying some…
Read More →
Posted by TEAM IMPRESSIONS
3 MIN READ
Refresh your Content Mix with Stories

Refresh your Content Mix with Stories

May 22, 2019
-
Social Media
Today, a new 'раrаllеl' world has surfaced right in front of us. Knowingly or unknowingly, we all are part of - the internet. The іntеrnеt has provided thе…
Read More →
Posted by TEAM IMPRESSIONS
4 MIN READ

© 2021 Impressions. All Rights Reserved.  Privacy Policy

Color Psychology in Marketing - IMPRESSIONS Digital Marketing Agency