The United Kingdom - Jordan

Multinational Brand Management for BM Energy Drink

Client: BM Energy Drink

Industry: Beverages – Energy Drinks

Locations: Jordan & Iraq

Website: www.dnc-factory.com/bm-energy-drink

Overview

BM Energy Drink, a dynamic beverage brand under DNC Factory, sought to aggressively grow its market share in the highly competitive energy drink segment across Jordan and Iraq. The brand needed a fresh, youthful image and a high-impact digital presence that could resonate with Gen Z and millennial audiences.

For over three years, IMPRESSIONS Digital Marketing served as the exclusive digital consultant, content creator, and performance agency for BM Energy Drink in both countries. Our work established BM’s positioning as a bold and energetic brand, supported by full-scale digital and on-ground strategies.

Objectives

Build and localize the BM Energy Drink brand across multiple MENA markets
Drive brand engagement and top-of-mind awareness among youth audiences
Support sales activation and on-ground campaigns through digital channels
Lay the foundation for an in-house digital transition

Scope of Work

1. Brand Strategy & Digital Consulting

IMPRESSIONS provided full-service consultancy, including:

Market analysis and audience profiling across Jordan and Iraq
Tailored campaign strategy for each country’s cultural nuances
Brand voice development and creative direction

2. Social Media Management (Jordan & Iraq)

We executed consistent and localized social media strategies, including:

Arabic content calendars with local slang and cultural relevancy
Design and video content optimized for youth engagement
Real-time interaction, brand challenges, and gamified activations
Social listening and sentiment analysis to guide campaign tweaks

3. Creative Content Production

Our creative direction extended to:

High-energy motion graphics, reels, and product teasers
Urban and sports-themed photography that aligned with brand personality
Music-driven content formats suitable for TikTok and Reels engagement

4. Campaigns & Influencer Activations

To boost brand awareness and community participation, we:

Ran thematic campaigns tied to sports, nightlife, and student culture
Partnered with regional influencers, micro-celebrities, and campus ambassadors
Created buzz through contests, giveaways, and trending challenges

5. Digital Performance & Media Buying

We managed all paid advertising, including:

Cross-platform awareness and conversion campaigns
Geo-targeted ads segmented by city and demographics
Tracking ROI with detailed reporting dashboards

Results

Rapid increase in brand recognition and online community size across both markets

High engagement rates, particularly on Facebook and Instagram
Strengthened cross-border brand consistency despite market differences
Significant uplift in digital campaign ROI and customer interactions
A successful handover to an in-house team built on the strategic frameworks we developed

Legacy

IMPRESSIONS continued to lead BM Energy Drink’s digital expansion and cross-market engagement strategies until the brand was ready to internalize all marketing operations. Our involvement not only accelerated the brand’s market penetration but also empowered their internal capacity to maintain and evolve their digital presence.

Explore the Brand

Learn more about BM Energy Drink’s product line and presence:

www.dnc-factory.com/bm-energy-drink

Case Study Multinational Brand Management for BM Energy Drink - IMPRESSIONS Digital Marketing Agency