Client: Damamax Fiber Internet
Industry: Telecommunications – Fiber Optics
Location: Jordan
Website: www.damamax.jo
360° Digital Transformation for Damamax Fiber Internet in Jordan
Overview
Damamax is one of Jordan’s leading fiber-optic internet providers, offering high-speed, reliable connectivity to both businesses and households. With growing competition and evolving digital consumption habits, Damamax partnered with IMPRESSIONS Digital Marketing to revamp and elevate their digital and brand presence across online and offline platforms.
For nearly five years, IMPRESSIONS served as Damamax’s dedicated digital consultant, creative partner, and performance agency, playing a crucial role in establishing their digital footprint and accelerating customer acquisition strategies across the Kingdom.
Objectives
- Build a compelling, modern digital identity aligned with Damamax’s premium positioning
- Drive brand awareness and customer engagement across social platforms
- Generate qualified leads through targeted digital campaigns
- Overhaul the brand’s online and offline communication strategy
- Support Damamax’s internal growth toward building an in-house digital team
Scope of Work
1. Digital Consultancy & Strategic Oversight
IMPRESSIONS provided long-term strategic direction that covered:
- Brand positioning in a saturated telecom market
- Multi-channel digital marketing planning
- Quarterly campaign roadmaps and performance reviews
- Digital infrastructure readiness for internal team transition
2. Website Design & Digital Presence
We led a complete website redesign focused on:
- Enhancing user experience and mobile responsiveness
- Optimizing lead capture and customer journey flow
- Integrating brand identity and service highlights
- Ensuring SEO readiness and functional scalability
3. Social Media Management
From planning to publishing, our team handled:
- Daily content creation tailored to both tech-savvy and mass audiences
- Branded visuals and community interaction
- Social media analytics, trend tracking, and performance reporting
- Crisis and reputation management as part of ongoing listening
4. Digital Lead Generation Campaigns
We executed results-driven performance campaigns that:
- Targeted high-intent audiences through Google and Meta platforms
- Drove conversions for internet packages, both B2B and B2C
- Leveraged segmented creatives for optimal relevance
- Delivered measurable ROI with detailed reporting frameworks
5. Creative Branding & Offline Integration
Our creative team led a total brand refresh, including:
- Visual identity enhancement and adaptation for digital/offline use
- ATL/BTL design support for retail and outdoor campaigns
- Content alignment between social, print, and video assets
6. Social Activations & Influencer Management
To drive engagement and humanize the brand, we launched:
- Interactive social media activations, contests, and seasonal campaigns
- Influencer partnerships with local tech and lifestyle figures
- On-ground engagement strategies with real-time content rollouts
Results
- Significant growth in social media followers, engagement, and sentiment
- Consistent flow of qualified leads for business and household packages
- Enhanced brand visibility across digital and traditional media
- Elevated perception of Damamax as a modern, customer-first telecom provider
- Smooth transition into an in-house digital department built on our strategic framework
Legacy
IMPRESSIONS remained the trusted digital partner of Damamax until the brand was positioned to confidently transition to managing their operations in-house. Our partnership laid the foundation for their sustained digital maturity and empowered their internal marketing capabilities.
Explore the Brand
Discover more about Damamax Fiber Internet:
Case Study: 360° Digital Transformation for Damamax Fiber Internet in Jordan - IMPRESSIONS Digital Marketing Agency