The United Kingdom - Jordan

Full-Scope Digital Strategy for SENSI KSA

Client: SENSI KSA

Industry: Beauty & Cosmetics – E-commerce

Location: Saudi Arabia

Website: www.sensiksa.com

Overview

SENSI KSA is a rising Saudi makeup brand committed to delivering premium beauty products that reflect the essence of modern Arab women—confident, expressive, and unapologetically bold. As SENSI expanded its reach within Saudi Arabia’s competitive beauty industry, the brand sought a creative partner to shape its digital presence and elevate its e-commerce performance.

IMPRESSIONS Digital Marketing was selected as the strategic and creative partner to deliver a fully integrated digital solution that enhanced SENSI’s brand image, content, and online engagement.

Objectives

The partnership aimed to:

Strengthen SENSI’s visual identity and brand storytelling across digital platforms
Drive growth across social media channels through creative content and audience engagement
Enhance user experience and conversion on the e-commerce website
Support product launches and seasonal campaigns through high-quality production and promotional strategies

Scope of Work

1. Creative Direction & Content Development

IMPRESSIONS led the creative execution of SENSI’s brand messaging by:

Developing visually consistent design templates and product styling
Producing bold and aspirational static and animated visuals tailored for social media and digital ads
Ensuring the visual tone aligned with SENSI’s youthful, trendy, and elegant brand persona

2. Social Media Strategy & Management

Our team managed SENSI’s social presence end-to-end, including:

Calendar planning and content creation
Copywriting that resonates with regional beauty consumers
Audience engagement, influencer collaborations, and community interaction
Performance analytics and strategic refinement

3. E-Commerce Optimization

To enhance digital sales, we worked closely with the SENSI team to:

Audit and advise on website UX and product presentation
Optimize visuals for mobile responsiveness and product discoverability
Develop campaign-driven banners and promo assets for product launches
Integrate social media content that supports storytelling and trust (e.g., customer reviews, tutorials, brand values)

4. Photo Shoots

We curated, styled, and produced branded photoshoots that focused on:

Product imagery for web and social media
Lifestyle photography highlighting use-cases and makeup textures
On-brand aesthetics capturing the luxury and contemporary feel of SENSI’s offerings

5. Video Production

To amplify product narratives, IMPRESSIONS produced:

Promotional videos and product teasers
Behind-the-scenes and campaign highlight reels
Tutorial-style content to boost customer engagement and product usage

Results

Elevated visual and brand identity across all digital touchpoints

Increased engagement and follower growth on key social platforms
Strengthened brand perception as a premium Saudi makeup label
Successfully executed seasonal and product-specific campaigns with measurable reach and sales outcomes

Explore the Brand

Experience SENSI KSA’s product range and digital transformation:

www.sensiksa.com

Case Study Full-Scope Digital Strategy and Social Media Management for SENSI KSA - IMPRESSIONS Digital Marketing Agency