Strategic Digital Consultancy for Luminus ShamalStart

Luminus ShamalStart is the leading business accelerator and seed investor in the north of Jordan, supporting entrepreneurs and startups with resources, mentorship, and funding. The organization sought a comprehensive digital transformation to expand its online presence, drive engagement, and enhance brand positioning among Jordan’s entrepreneurial community.

IMPRESSIONS Digital Marketing was appointed as the digital consultant and social media operations partner, tasked with developing and executing a full-spectrum digital and social media strategy that aligned with ShamalStart’s mission to empower innovation and entrepreneurship.

Our consultancy and execution covered a wide array of strategic and creative services:

1. Digital & Social Media Strategy

We developed a customized strategy focused on awareness, engagement, and lead generation. This included audience segmentation, channel selection, and messaging frameworks aligned with the goals of ShamalStart.

2. Visual Identity Creation

A refreshed visual identity was crafted to reflect the brand’s innovative, youth-focused spirit. This included logo alignment, design elements, and digital templates for consistent use across platforms.

3. Photography

Professional photo shoots were organized to capture real moments from ShamalStart’s ecosystem, enhancing the brand’s authenticity and relatability.

4. Media Planning

We devised a structured media plan that included budget allocation, content calendar planning, and campaign scheduling to ensure consistent and targeted exposure.

5. Content Production

Our creative team produced a variety of content formats, including

• Static visual content optimized for social media platforms
• Animated videos that told stories of innovation and entrepreneurshipThese assets were designed to resonate with aspiring entrepreneurs, partners, and the broader tech community.

6. Digital Advertising

We executed performance-driven digital campaigns that covered

• Lead Generation
• Reach & Awareness
• Fan Growth
• Community Engagement

These campaigns were carefully monitored and optimized to ensure maximum ROI.

7. Reporting & Analytics

Comprehensive monthly reports were delivered, measuring KPIs such as reach, engagement rates, click-through rates, and conversion metrics to guide data-informed decisions.

8. Reputation Management & Daily Listening

A dedicated team monitored digital conversations to manage online reputation, respond in real-time, and provide sentiment analysis that informed brand perception strategies.

• Significant growth in brand awareness and online visibility
• Robust lead generation funnel developed for startup applications
• Enhanced engagement across social media platforms
• Stronger brand identity and visual consistency
• Improved public sentiment and stakeholder perception